Let’s set the scene here, what are mindsets? Mindsets are a type of user profiling that help us identify and understand users’ states of mind during different life circumstances, which can be translated into building more user-centric products and services. They explore how people approach a problem and the experiences that influence their decisions over time. They are…

Overview After hearing many people complain about the difficulty of getting rice cakes out of the packet, I gave myself a mini 1-hour timed challenge to redesign a potential solution to the problem.

The below case study showcases a summary of the project. To read my full UX process please click here. UX Client project | 3 weeks | 3 people Overview In the UK, purchase consideration for EV’s (electric vehicles) is high, but it hasn’t exactly translated into sales as consumers still have questions about the benefits and operational elements. Enter elmo…

The below case study showcases a summary of the project. To read my full UX process please click here. UX Concept Project | 2 Weeks | 4 People Overview Upwork is a global freelancing platform where businesses or individuals connect to conduct business for their hiring needs within specialised fields. This was a group project assigned to me through General Assembly’s design course which was all online due to Covid-19. …

UI Concept Project | 4 Days | Individual Overview As part of General Assembly’s design course, I created a visual identity for a kids’ news app which I named “The Little Explorer”. I designed the app for kids to read current news affairs from around the world, with clickable cards and dictionary terms within the articles to learn more. Deliverables …

The below case study showcases a summary of the project. To read my full UX process please click here. UX Concept Project | 2 Weeks | Individual Overview To create a new e-commerce website for a local stationary shop in East London that maintains their ‘small shop’ appeal online and their values and identity in their new digital presence. I named the shop “Nib + Ink”. This was an individual concept project assigned to me through General Assembly’s…

UX Concept Project | 4 days | Individual The below case study showcases a summary of the project. To read my full UX process please click here. Overview This app makes it easier to discover super tailored recommendations of shows to watch, without needing to browse through all your streaming services. I created this concept project as part of General Assembly’s UX design course, whereby I needed to solve a problem for a classmate by creating a simple…

What is the Challenge? On average, Britons spend over £1k on new clothes every year, but leave ⅓ of it hanging in the wardrobe. Fashion production is also a concern, making up 10% of humanity’s carbon emissions, with 85% of all textiles going to the dump each year. …

The below case study showcases a summary of the project. To read my full UX process please click here. Personal UX concept project | 2 Weeks | Individual Overview I created a new app concept for a hair salon in order to improve customer satisfaction and trust — Virtual Hairality! This was a solo project I took upon myself, after having a few unpleasant experiences at the hair salon I was keen to understand if others were going through…