You may have heard the phrase “marketing and design are different sides of the same coin.” This couldn’t be truer than it is today due to the digital phenomenon that is changing our world and the abundance of touchpoints influencing every customer’s decision. UX design and digital acquisition marketing both follow an iterative process, with the needs and wants of customers being at the heart of it. …
Mindsets are a type of user profiling that help us identify and understand users’ states of mind during different life circumstances, which can be translated into building more user-centric products and services. They explore how people approach a problem and the experiences that influence their decisions over time. They are particularly helpful when designing a digital service with one core function that serves a wide range of users who could have overlapping needs and ways of thinking at different points of using the service. …
After hearing many people complain about the difficulty of getting rice cakes out of the packet, I gave myself a mini 1-hour timed challenge to redesign a potential solution to the problem.
The below case study showcases a summary of the project. To read my full UX process please click here.
In the UK, purchase consideration for EV’s (electric vehicles) is high, but it hasn’t exactly translated into sales as consumers still have questions about the benefits and operational elements. Enter elmo. Their mission is to help everyone drive an electric car as soon as possible by making that first step into the world of EV a little easier. They do this by offering total cost of ownership EV subscriptions.
Elmo needed to test the operational process, technical functionality and user experience…
Upwork is a global freelancing platform where businesses or individuals connect to conduct business for their hiring needs within specialised fields.
This was a group project assigned to me through General Assembly’s design course which was all online due to Covid-19. The end deliverable was a high-fidelity prototype for Upwork’s new volunteering feature and a final presentation.
We needed to expand Upwork’s offering to include a new volunteering feature, without confusing it with their core function of being a platform for paid work. The new feature would allow users to browse opportunities and apply for jobs directly on the platform.
As part of General Assembly’s design course, I created a visual identity for a kids’ news app which I named “The Little Explorer”. I designed the app for kids to read current news affairs from around the world, with clickable cards and dictionary terms within the articles to learn more.
Creating word and image associations, a mood board, style guide, and low and high fidelity wireframes.
Designing screens for a small viewport — 375 x 667 (iPhone 8)
To create a new e-commerce website for a local stationary shop in East London that maintains their ‘small shop’ appeal online and their values and identity in their new digital presence. I named the shop “Nib + Ink”.
This was an individual concept project assigned to me through General Assembly’s design course which was all online due to Covid-19. The deliverables were a mid-fidelity prototype for a local stationary shop and a final presentation.
I used parts of the double diamond to discover, define, develop and deliver the project.
I used Sketch and InVision to create the wireframes and prototype.
This app makes it easier to discover super tailored recommendations of shows to watch, without needing to browse through all your streaming services.
I created this concept project as part of General Assembly’s UX design course, whereby I needed to solve a problem for a classmate by creating a simple mobile app. This project undertook a lean UX method of working and focused on rapid prototyping, with end deliverables of a paper prototype and a final presentation.
Marvel for prototyping the paper screens.
On average, Britons spend over £1k on new clothes every year, but leave ⅓ of it hanging in the wardrobe. Fashion production is also a concern, making up 10% of humanity’s carbon emissions, with 85% of all textiles going to the dump each year. Persuading people to reduce the amount of clothes they buy can be challenging, as many decisions are emotionally-driven.
I have designed a solution which enables people to create a clothing management system, leading to better organisation and higher personal savings.
This mobile application has been designed for the money-conscious, organized user in mind.
For current clothes…
I created a new app concept for a hair salon in order to improve customer satisfaction and trust — Virtual Hairality!
This was a solo project I took upon myself, after having a few unpleasant experiences at the hair salon I was keen to understand if others were going through a similar situation and what could be done about it. This project was purely a concept project.
I used the double diamond model to discover, define, develop and deliver the project.
Sketch, Balsamiq, Marvel & Adobe Illustrator.