PinnedRoshni GhediainUX CollectiveHow you can leverage UX design processes for your digital acquisition marketing strategyYou may have heard the phrase “marketing and design are different sides of the same coin.” This couldn’t be truer than it is today due to…5 min read·Sep 10, 2020----
Roshni GhediaUsing Mindsets as a research method for user profiling: How tapping into users’ ways of thinking…Let’s set the scene here, what are mindsets?5 min read·Sep 1, 2021----
Roshni GhediaA challenge to redesign a rice cake packet in 1 hour!Overview2 min read·Aug 20, 2020----
Roshni GhediaUX Case Study: Redesigning the purchase flow for Elmo — an electric vehicle companyOverview5 min read·Aug 2, 2020----
Roshni GhediaDesigning a new feature for Upwork’s freelance platform: A UX concept projectUpwork is known as a global freelancing platform where businesses or individuals connect to conduct business for their hiring needs. It…4 min read·Jun 28, 2020----
Roshni GhediaThe Little Explorer — A visual identity for a kids’ news app.As part of General Assembly’s design course, I created a visual identity for a kids’ news app which I named “The Little Explorer”. I…7 min read·Jun 14, 2020----
Roshni GhediaProject 2 — Nib & Ink Stationary ShopIndividual concept project with some group elements. The result was a mid-fidelity prototype for a local stationary shop and a final…4 min read·Jun 6, 2020----
Roshni Ghedia“I need something new to watch!” — A movie-based UX concept projectThis app makes it easier to discover a super tailored recommendation of a show to watch, without needing to browse through all your…8 min read·May 23, 2020----
Roshni GhediaIntroducing Closet Doctor — A UX Case StudyWhat is the Challenge?6 min read·Feb 13, 2020----
Roshni GhediaA Tablet Application for Hairdressers: A UX Concept ProjectThe following project will uncover the creation of a new tablet application hairdressing salons can use to improve customer satisfaction…4 min read·Feb 8, 2020----